Engagement rate calculator
Plug in your followers, likes and comments to get your engagement rate instantly — plus an honest rating of where you stand on Instagram, Reels and Shorts.
Your account numbers
We divide total interactions by followers. Adding saves & shares gives a truer picture on Reels — those signals push reach harder than likes.
Engagement rate
5.45%
Good
Rough guide: under 1% Low · 1–3.5% Average · 3.5–6% Good · above 6% Excellent. Smaller accounts usually score higher.
How to use it
Enter your numbers
Followers, average likes and comments — saves and shares are optional.
Get your ER%
We divide total interactions by followers and show your rate live.
Read the rating
See instantly if you land Low, Average, Good or Excellent.
Your engagement rate is the fastest way to see how alive your audience really is — not just how big it is. A creator with 8,000 engaged followers can be worth far more to a brand than one with 80,000 quiet ones. This calculator uses the standard formula: total interactions divided by followers, times 100.
Track it over time and watch what your best clips do to it. When you’re ready to turn that engagement into income, that’s where Dashrize comes in — you get paid per verified view on every clip, no follower count required.
Frequently asked questions
How is engagement rate calculated?
The common formula is (likes + comments + saves + shares) ÷ followers × 100. This calculator uses that, so adding your saves and shares gives a more accurate number — especially for Reels, where saves and shares drive reach.
What is a good engagement rate?
As a rough guide: under 1% is Low, 1–3.5% is Average, 3.5–6% is Good, and above 6% is Excellent. Smaller accounts tend to score higher because a tight, active audience engages more per follower.
Should I use followers or reach?
This tool uses followers, which is the standard way brands compare accounts. If you want engagement on reach instead, put your average reach in the followers field — the same maths applies.
Does a high engagement rate mean I'll earn more?
It helps you look great to brands, but it doesn't pay you directly. Views are what get rewarded. On Dashrize you get paid per verified view on every clip, so a video that pops can out-earn a high ER any day.
Great engagement? Get paid for it.
Engagement looks good on paper — verified views put money in your pocket. Start clipping with Dashrize.
More free creator tools
Earnings Calculator
See what your views are actually worth per month.
Open →Viral Hook Generator
Scroll-stopping Reels & Shorts hooks in one tap.
Open →Hashtag Generator
Ready-to-copy hashtag sets for your niche.
Open →Fancy Font Generator
Turn your text into stylish fonts for bios & captions.
Open →Bio Generator
Instant, aesthetic Instagram bios for any niche.
Open →Username Generator
Catchy handle & clip-page name ideas.
Open →